Ok, the latest Google algorithm that Jon is talking about is actually only in the process of being rolled out, the true affects will not be seen for a few weeks as this update is going to hit over optimisation.
Now there is a lot of panic that people with EMD's (Exact Match Domains) keyword in there title, keyword in the meta data and keyword rich articles are going to get hammered.
Not true, if this was the truth then Googles income source which is adsense would disappear. What they do not want is pure spam content.
There is a difference between keyword rich and keyword stuffed.
Below is a picture of an article that Matt Cutts himself has picked out as keyword stuffed and to be honest it is so obvious if you have been writing articles like that then you would deserve a bit of a slap.
The other is the use of irrelevant content, something we have warned against for a long time.
The image below shows a picture of a prime example, basically an article on keep fit, with links to a payday loans site.
What Google wants is for you to produce content that is worthwhile to the readers. It is believed that they can now (to some extent) tell if links to a site are in context with the contained article.
They will be punishing sites that have the keyword in the title 2 or 3 times, once is enough.
Quit using the Blog networks now, directly to the money site they are dangerous and to tier 2 links they are pretty much useless. While some networks might still have some sort of ranking they will not for long so just better to avoid them.
You should always make sure that your Title is readable and not a keyword stuffed. So if you can mention it once but not over and over,
a bad example using "make money online" as an example would be:-
Make Money Online – Brilliant Guide To Make Money Online – All The Tips You Need To Make Money Online
You may laugh but that is some a site I found, now THAT is a keyword spammed Title.
A better title would be something like
An In Depth Guide On How To Make Money Online From A Novice Perspective
The keyword is in the title so Google will know to look but it will not set alarm bells ringing.
I am writing a longer article that will cover everything that we need to know for this from a pure White Hat Perspective to manipulating it using Grey Hat methods such as SEnuke X. It will be ready hopefully tomorrow (26th Apr 2012).