Ok, the latest Google algorithm that Jon is talking about is actually only in the process of being rolled out, the true affects will not be seen for a few weeks as this update is going to hit over optimisation.

Now there is a lot of panic that people with EMD's (Exact Match Domains) keyword in there title, keyword in the meta data and keyword rich articles are going to get hammered.

Not true, if this was the truth then Googles income source which is adsense would disappear. What they do not want is pure spam content.

There is a difference between keyword rich and keyword stuffed.

Below is a picture of an article that Matt Cutts himself has picked out as keyword stuffed and to be honest it is so obvious if you have been writing articles like that then you would deserve a bit of a slap.

The other is the use of irrelevant content, something we have warned against for a long time.

The image below shows a picture of a prime example, basically an article on keep fit, with links to a payday loans site.

What Google wants is for you to produce content that is worthwhile to the readers. It is believed that they can now (to some extent) tell if links to a site are in context with the contained article.

They will be punishing sites that have the keyword in the title 2 or 3 times, once is enough.

Quit using the Blog networks now, directly to the money site they are dangerous and to tier 2 links they are pretty much useless. While some networks might still have some sort of ranking they will not for long so just better to avoid them.

You should always make sure that your Title is readable and not a keyword stuffed. So if you can mention it once but not over and over,

a bad example using "make money online" as an example would be:-

Make Money Online – Brilliant Guide To Make Money Online – All The Tips You Need To Make Money Online

You may laugh but that is some a site I found, now THAT is a keyword spammed Title.

A better title would be something like

An In Depth Guide On How To Make Money Online From A Novice Perspective

The keyword is in the title so Google will know to look but it will not set alarm bells ringing.

I am writing a longer article that will cover everything that we need to know for this from a pure White Hat Perspective to manipulating it using Grey Hat methods such as SEnuke X. It will be ready hopefully tomorrow (26th Apr 2012).

Rudi

It will probably be posted as a post in the News section, but that might change, I will post a link to wherever it is in this thread when it is live.
It has been slightly delayed because a couple of other factors have come to light so I want to investigate them to decide whether they are relevant or not before it is published. Probably be tomorrow morning (GMT).
Many people have been affected by these changes, I think it is safe to say that they are far from finished as some search results are returning useless results with empty sites ranking for highly competitive keywords as well as sites that have not been updated in years or have nothing to do with the search you entered.

Google's aim is to provide the best results for their customers so currently it is safe to say that they are not achieving this by wiping out some fairly big content filled sites with some total rubbish.

The future will be about providing a varied link base and not all one thing. Always keep an eye on the top 10 competition and see where there links are coming from, try and match them with extra and you are on target for a good ranking.

The thing that we are trying to point out is that Blog Networks made things happen pretty quickly, after this update we are more back to the way things were a few years back where SEO is a "gradual" process and not overnight. One major thing we need to point out that doubling your linking efforts overnight will not double your rankings as some people seem to think. The reason that we are in the process of upgrading this site is because we need to portray that SEO and high rankings is not all about link building. There are so many factors to consider. SEnuke is a Tool which fits in brilliantly to this however there is still much work to do around it to ensure you get your high rankings and hopefully we will be able to cover everything from start to finish.

Ok, the post on over optimisation is now live in the site news section at the link below.
http://www.senuke-x.info/site-…..e-penguin/

Of course we will add more information to this as the effects of the Penguin update become available.

Thanks
Rudi