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Setting Up Your Site For A Blog Network

Once you have your domain you are going to need to configure it to work in the blog network.

Remember that a good network will provide quality links, so as we are only doing this the once we might as well set things up properly.

The settings run through here are also a precursor to being added to a blog network. If they are not adhered to then sites will not be admitted to the network.

The first thing to remember is that a blog network is going to give you links from credible sources back to your money site. To that end, we want to try and minimise any form of repetition on each of the sites. The reason for this is you want to minimise any obvious footprint, this is especially pertinent if you are running your own private blog network.

First of all you need to install WordPress on your domain, most hosts have a scripting system to do this for you.


  1. Many, but not all, networks require the blogroll to be removed. We recommend that you delete all of the standard blogroll links regardless of the network requirements. Go to Links>All Links then select all of the links and press delete.
  2. Next we are going to make sure it is set up correctly to display the latest posts. Go to Settings>Reading. Now, make sure the site is set to display the latest posts rather than a particular page. Then set blog posts to show “XX Posts” and use a number 7-10. Save changes.
  3. Install fightback plugin. Got to Plugins>Add New. Perform a search for “fightback” and it will return a plugin called “SEO Fightback”. Install and activate the plugin.
  4. Create a minimum of 3 individual categories. Got to Posts>Categories. Now, overwrite the uncategorized category and call it whatever you like, something relevant to your domain might be better. Now add 2 (minimum) extra categories.
  5. Now we will change the permalink structure. To do this, go to Settings>Permalinks and click “custom” and add “/%postname%/” (without quotes). Click Save.
  6. Now we need to change the pre-made “About Page”. Go to Pages and click edit on the About page that will be there by default. Add in some unique text about the site. Click Update. Alternatively delete this page.
  7. The important part. We need to change the theme on the blog. You cannot use the standard wordpress themes as this screams spammy blogs. Also as a side note every site you add to a blog network should use a different theme. There are plenty of places that you can get themes from, even a lot of free themes, just don’t use the standard wordpress theme. For a blog network though using one that can be downloaded, and thus updated, through the ‘Install Theme – Search’ function will make your life easier in the future. If you have 30 blogs with custom themes all needing updating by FTP it’s going to take you a long time to get them sorted. For this reason Elegant Themes are not a good choice in this case.


Install a 404 redirection plugin, there are many to choose from, just use the plugin search, and its worth using different ones on different sites just to alter your footprint a bit more. These will help you to keep the PR on the blog by directing any incoming links to non-existent pages back to the root of the domain. Remember the previous owners of the domain got backlinks, those are what we were looking for when we did the domain PR research, but many of those backlinks will be pointing at inner pages that don’t exist any more. By running a 404 redirection plugin we help preserve that link juice which would otherwise be lost.

Points To Note: Do Not Install Google Analytics to the site.

Do Not Install any form of advertising on the sites.

All sites much be on there own domains. Ie not subdomains or directories and not sites.


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